Back Azimuth's VOCDMS is a cloud-based data-mining platform that aggregates keyword and social media data into a single web-based application enabling marketers to better understand their prospects while identifying performance gaps that are overlooked by other tools. Search Marketers have dreamed of a single database for managing all of their keyword data -- paid, organic and site search. It is now possible. Using the scale of the cloud and Back Azimuth's VOCDMS database solution, we are able to combine the data and then mine it in hundreds of different ways to help marketers find opportunities which were never possible before.
In this video, Bill Hunt, founder and president, Back Azimuth, discusses his company's consulting for a huge online retailer, Yummie Tummie.
0:09 Bill Hunt, founder and president, Back Azimuth Consulting, discusses the ideal target customer who has more than a million keywords that can benefit from Back Azimuth advanced keyword management software or VOCD MS. These are large travel, computer, etail, and retail companies that get a large number of keyword queries that would bring people to their products.
0:22 Bill Hunt speaks to a group of digital marketers at SES. Bill asks the audience about their client-base and how many keywords they monitor and where the opportunities that are not being taken advantage of are.
0:47 Bill expands on the challenges faced by companies that have a million or more keywords and how there are hundreds of thousands of ways in which consumers will look for their product and each of these keywords has a different value. Some of the keyword queries will convert, some won't. The best thing VOCDMS can do for companies is to help them understand how to find those keywords that will convert and generate the most value for them.
01:11 Yummie Tummie (www.yummielife.com/) case study -- Bill begins by presenting a company product which could be referenced using different descriptions. These product names included girdle, shapewear, shaping underwear, shapewear intimates, and Spanx. The age differential is significant, according to Bill, because anyone over the age of 30 would describe the product as a girdle and anyone under the age of 30 would call it spanx or shapewear. The brand, in this case, wants to call it, Shapewear Intimate. Bill describes how the VOCDMS keyword management software discovered that 75% of the entire search related to shapewear came down to a simple formula: clothing type + shapewear. Bill says you have to match the interest and intent to what your prospective customer wants.
04:15 Bill describes how his company revamped Yummie Tummie's keyword research by rebuilding the company's entire website creating a whole new site taxonomy which translates into an experience that provides the user with progressive levels of information about shapewear.
07:14 Bill discusses how the VOCDMS solution mines big keyword data, by managing it in a single database with filters that look for the needle in a haystack. VOCDMS is used by large travel companies, electronic manufacturers, similar to an HP or Dell, that have large sets of data. Travelocity is a client that has tons of keyword volume from different destinations. It takes advantage of VOCDMS by targeting their product to the sets of keywords that their customer base uses for searching.
08:37 To learn more about how your company can benefit from advanced keyword management and VOCDMS, please visit:
http://back-azimuth.com/contact
Phone: 866-599-8225
If you are interested in a pilot project and want to see how Back Azimuth Consulting's Voice of the Consumer Data Management System can work for you, all that is required is access to your main data such as web analytics, paid search data, and any kind of segmentation or keyword work that you have already done previously.
No comments:
Post a Comment