ABOUT SEO
- What is search engine optimization?
- Take SEO seriously, don't dabble
- Anyone can do SEO!
- SEO and ROI (return on investment)
- What is possible, and what is not possible with SEO
- Onsite and offsite SEO
- Different search engines
- How search engines work
- Robots, spiders and crawlers
- Organic vs. Paid search results
- Many YouTube videos about SEO are wrong or out of date
- Google keeps changing -- penguin and panda
- Over optimization hurts
- What is a web server?
- Index.htm - the home page
- PageRank
- Link juice
- Are you paying for past SEO mistakes?
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